Interstoff Asia Essential - A Successful Event

xhibitors, buyers and designers alike unanimously agree – after 25 years Interstoff Asia Essential continues to be the region’s pioneering fashion, functional and eco textiles trade event leading Hong Kong’s industry in terms of design and innovation. Ending on 16 March 2012, the spring edition welcomed 7,625 visitors worldwide, an 8% rise from the previous year.

To commemorate the show’s silver anniversary, Hong Kong designers Dorian Ho, Chen Dao and fashion brands Modele de Prudence and WHOSTHAT presented their Spring\Summer 2012 collections to nearly 1,000 guests and press on days one and two of the fair. This season, 14 exhibitors supplied their fabrics including Prosperity Lace from Taiwan who worked with both Dorian Ho and Modele de Prudence.

During the welcome ceremony before the fashion shows, Mr Zhang Yan Kai, Vice President of the China Textile Industry Federation optimistically said: “This fair has always been at the leading edge of the textile industry, especially nurturing design talent and enhancing exchange and industry development between Hong Kong and Mainland China.”

In addition to the fashion events, a key attraction was the forum on Trends and Developments in China’s Apparel and Textile Industry with nearly 200 attending delegates.

One of the guest speakers at the forum, Mr Ray Lau, Director and Deputy General Manager for Jeanswest International HK Ltd shared his views on how to cope with the current industry developments between the two neighboring regions. “25 years in the industry is indeed a remarkable achievement and I am honoured to have been invited to discuss practical information as well as offer a fresh perspective.”

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